Scaling your nonprofit organization beyond your existing network and client base can be daunting. Not to mention, even figuring out where to start can be a massive challenge.
Where will new donors or new clients come from? Who do you need to hire to support the scale? Is the current infrastructure sufficient? Should I scale geographically, program selection, client type, or in some other way first? Where's the lowest hanging fruit?
This is a common challenge and is about doing three different things in parallel -- 1) creating a funnel or pipeline of new markets, clients groups, products, or cities to consider, 2) determining the best way to reach that new market, and 3) creating a forecast around success to know what the budget should look like for the larger, scaled organization.